Media & Research Director
If there were ever an Iron Chef of media, it is Becki. She combines equal parts analysis, acumen, and action into strategically perfect marketing and advertising recipes. Becki quickly sizes up marketing objectives and advertising budgets, confidently leading her team to bring together all the right ingredients and set the table for success. Whether reaching the broadest mass media audiences or narrowcasting to one, she infuses our marketing and advertising efforts with a seasoned genius for what makes people tick and the practical know-how to help you connect with them via media channels.
”Becki can’t talk without her hands, but she can calculate GRPs in her sleep.”