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Jill Moore

Account Manager

Finding the Why in Marketing

Maybe it’s my maternity leave quickly approaching that’s setting my mind on thoughts about what’s important and the reasons why I do what I do. Or maybe it’s the months I’ve been spending in the trenches with some of our clients thinking through tough strategic decisions ranging anywhere from messaging, to audiences, to internal operations. As I’ve been researching with clients on what can make marketing plans and messaging more effective, I’ve re-discovered Simon Sinek’s ‘Start With Why’. The synopsis of the book centers around how great leaders inspire others …READ MORE

2 Key Traits of Every Successful Client Relationship

What makes a good client relationship? This question often comes to mind for account executives, account managers, and client-facing individuals. It’s a question we here on the CLM account team ask ourselves every day. How do we continue to make our client relationships stronger? Should I ask a potentially dumb question? Is it better to fight for the big ideas and risk failing or simply enjoy the little wins? Every job I’ve had since high school has centered around customer service, but when I became a new manager over an …READ MORE

Modular Construction Client Prefab Logic In the News

Prefab Logic now offers additional services to get modular manufacturing facilities up and operating, helping owners tackle growing demand for modular globally. Life moves pretty fast for companies in the right marketplace at the right time. And that’s the case today for client Prefab Logic. Today, the Boise-based construction consultancy published a national press release about new services, and was the subject of a profile in the Idaho Business Review as well. Making a National Splash Through the process of consulting on numerous projects, Prefab Logic noticed a trend in …READ MORE

A Story 50 Years in the Making: Commercial Tire

It’s not often that an agency gets to celebrate a client’s 50-year anniversary. Mainly because only 4% of businesses even make it to their 10th birthday, much less their 50th. So as Commercial Tire approached its 50th year in 2018, we got excited at the prospect of taking a road trip down memory lane with a business building a family legacy across the region. Since 1968, Commercial Tire has been providing quality tires and vehicle maintenance services to the Pacific Northwest. It all started with Founder and CEO Bob Schwenkfelder, …READ MORE