Putting “Authentic” Branding to the Test

Disingenuous advertising is easy to spot. It rings false. It falls flat. Especially lately, it makes you roll your eyes and complain to your couch-mate about companies trying to make bank off of a worldwide pandemic. Authentic advertising is about action, but it’s not reactionary. It’s not usually packaged in an over-produced 30-second TV spot put together in the wake of a crisis. It’s about having a real point of view, year after year, and living it out loud. Case in point: Flying Pie Pizzaria. Through humor, out-of-the-box ideas, and …READ MORE