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Nicolette Laursen

3,000 Animals, 14,000 entries, 300 shows, & 400 vendors—All in One Fair App

After over two months of hard work, we are excited to announce the official launch of a brand new app for our client the Western Idaho Fair, now available for free download from the App store and Google Play. The release of this app is an exciting development (pun intended) for us and will create a better experience for visitors to this year’s Fair. The app offers users and Fair visitors a full schedule of events over the 10-day Fair period, a detailed interactive map of the grounds, powerful search …READ MORE

Virtual Reality Becomes My Actual Reality

I love staying in-the-know about emerging technology. So you could imagine my excitement when I found out that CLM was getting some Google Cardboards and Samsung Gear VR headsets for experimentation with virtual reality. Google CardboardGoogle Cardboard is a very simple VR viewer made of cardboard and built to fit most smartphones. I just had to install the Google Cardboard app onto my iPhone 6 plus, and the next thing I knew, I was walking the streets of Paris and swimming with whales. For $15, Google Cardboard is an inexpensive …READ MORE

Unconditional love for a trouble maker

I first met Charlie at the West Valley Humane Society. At twelve weeks old he looked up at me from his kennel with his giant floppy ears and stole my heart. I’m sure he was thinking, “Yes! I met the perfect schmuck who will probably let me get away with anything!” He was a very good puppy for about two weeks. Then he got crazy. After coming home one day to discover he had dug a hole in my carpet (yes… a hole… in my CARPET), I decided to go …READ MORE

Intermountain Hospital’s Fresh New Look

Even successful websites need to be updated to stay fresh and current. So at the beginning of the summer, we met with long-time client Intermountain Hospital to discuss how we could improve and contemporize their website for better results. Their newly launched site now features a modern look, offers new functionality, and gives visitors a mobile-friendly browsing experience. There are three main characteristics to the new site. First, the redesigned home page features an image carousel that scrolls through their services. Users can hover over an image to quickly view …READ MORE

Creative Trends

Advertisers are always looking for new ways to engage with their consumers. With messages appearing in pop-ups, banner ads, billboards, radio, television, direct mail, and more, eventually it just becomes noise. And as consumers begin to block them, advertisers simply crank up the volume. Better advertisers are learning how to break through by using new technology like augmented reality, or AR. AR uses everyday technology (usually a mobile app) to add a digital layer over the real world. It sounds futuristic, but it’s been around for over 10 years and …READ MORE