Millennial Breakdown #4: Brand Co-Creators

It’s been a while since my last post, where I talked about the importance millennials place on the quality of their experiences. Sorry for the delay, but I’ve just been so busy backpacking through a music festival in a gluten-free wheat field that I haven’t been able to write! In my last dispatch, I promised to talk about brand “co-creation” this time, but what does that even mean? A brand is no longer what a company declares itself to be. Instead, a brand ends up being a blend of what …READ MORE