3,000 Animals, 14,000 entries, 300 shows, & 400 vendors—All in One Fair App

After over two months of hard work, we are excited to announce the official launch of a brand new app for our client the Western Idaho Fair, now available for free download from the App store and Google Play. The release of this app is an exciting development (pun intended) for us and will create a better experience for visitors to this year’s Fair.

The app offers users and Fair visitors a full schedule of events over the 10-day Fair period, a detailed interactive map of the grounds, powerful search capabilities, and a favorites feature to allow each user to generate a personal Fair calendar. It also provides a full list of food and beverage vendors so users can find their favorite foods with one tap. The app also makes it easier to contact the main Fair offices with a detailed information section.

The sheer volume of “stuff” at the Fair made creating this app a significant challenge. With thousands of food, beverage, and other vendors, roving and stationary entertainment, hundreds of competitions, and a dozen buildings, organizing and categorizing the information was essential to creating something that was useful and understandable.

Developing this app was an excellent learning experience for all of us involved in this year’s Fair marketing. Download it today, and use it to shape your Fair experience August 18-27!

Nicolette Laursen | Aug 9, 2017