Behind the Bright Lights

We recently worked with Idaho Central Credit Union to incorporate some TV into their “Expect More” campaign. Going from concepts to scripts to illustrations to storyboards to headshots to videographers, we finally got into the studio and started shooting. It’s sometimes amazing not only to see what goes on behind-the-scenes in a commercial shoot but to step back and take a moment to think about a raw idea coming to fruition. We’re happy with the results and we hope you enjoy them too.

Here are a few pictures from the shoot…

CLM | Jan 18, 2011