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Michelle Obama and Western Idaho Fair

Okay, so it may be a little hammy to mention Western Idaho Fair and the First Lady in one line, but there is a valid tie-in. When Better Homes and Gardens released their August 2011 issue of their long-running magazine, featuring Michelle Obama on the cover (and the first celebrity to appear on a BHG cover since Cliff Robertson in 1963), we hardly expected to see a local client get a mention. Yet, near the back of the mag, under a short article on state fairs “worth checking out”, you’ll find Western Idaho Fair. The blurb also mentions the Timberworks Lumberjack Show, a new event to the 10-day fair. So while it may be a wee mention in the back of a national magazine, it’s always great to discover (and difficult to put a price on) unpaid media in support of a client.

Note: Western Idaho Fair runs August 19 – 28. It’s a lot of fried food, frosty drinks, free concerts and fun. We hope to see you there.

CLM | Aug 3, 2011