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From agency highlights to advertising insights, our blog is designed to keep you posted on what’s happening around here, and spark ideas to help you reach the next level in your marketing, business, and brain. This is where lightbulbs go off.

Putting “Authentic” Branding to the Test

Putting “Authentic” Branding to the Test

Disingenuous advertising is easy to spot. It rings false. It falls flat. Especially lately, it makes you roll your eyes and complain to your couch-mate about companies trying to make bank off of a worldwide pandemic. Authentic advertising is about action, but it’s not reactionary. It’s not usually packaged in an over-produced 30-second TV spot put together in the wake of a crisis. It’s about having a real point of view, year after year, and living it out loud. Case in point: Flying Pie Pizzaria. Through humor, out-of-the-box ideas, and …READ MORE

Max White | Jun 5, 2020


Real-World Insight: 19 Disruptive Trends From COVID-19

Real-World Insight: 19 Disruptive Trends From COVID-19

I spent the first week of March in New York City at Adweek’s Challenger Brands summit, held right across the street from the World Trade Center. Before I left, my wife encouraged me not to go. The novel coronavirus had landed in the US by then, and the news was growing more alarming. But there were very few cases in New York at the time, and still a lot of misconceptions about its severity and how it spread, so I went. As I watched commuters exit the Cortlandt Station at …READ MORE

Brad Surkamer | May 7, 2020


March Madness: Media Trends During the Pandemic

March Madness: Media Trends During the Pandemic

The pandemic is sparking significant change in more ways than one. At CLM, we’ve been closely monitoring trends in the media landscape, and what they mean for our clients. Viewership and activity across mediums—from network TV to streaming to social media—spiked significantly in March. In our currently self-isolated world, this demonstrates the human need to both escape into entertainment and connect to our greater world. Broadcast television, often thought of as a dinosaur on its way out, experienced a significant boost in ratings in recent weeks. It’s notable that this …READ MORE

CLM | Apr 15, 2020


5 Tips on How to Power Up People with Gravity

5 Tips on How to Power Up People with Gravity

People. They make up the beating heart and lifeblood of any business. Their drive to stay productive, motivated, and inspired turns into bottom lines and future ROIs in big, almost indefinable ways. When Bobby Powers—the Head of Learning & Development and People Analytics at the legendary Gravity Payments—stepped into the Dog Eat Hog spotlight on February 20th, he unleashed his playbook. He noted that if you’re a challenger, you can’t win on money. You can’t win on economies of scale. You can’t win on resources. You must win with people. …READ MORE

CLM | Feb 26, 2020


Firebrands to Fireballs

Firebrands to Fireballs

This past year, we rebranded our company in an effort to capture the essence of who we are. We thought that a great finale for a great year was to live our brand in a literal fashion. We used fire to create not only art but to fuse different ingredients together to make an entirely different substance. The catalyst for change starts here. Happy Holidays from CLM. Watch us fire it up.    

CLM | Dec 20, 2019


What’s Brewing Around CLM

What’s Brewing Around CLM

As we break out our cozy sweaters and share our favorite winter brews, here’s a fresh look at what’s been happening inside Boise’s original firehouse. In client news, we launched multiple campaigns, and even helped open a new D&B in Kuna to grand success. This includes new fall and winter TV spots and digital ads for Commercial Tire. The creative features driving tips fit for the cold-weather season in the eye-catching, world-building stop motion animation style we introduced earlier this year. We even decked Santa out with a new ride …READ MORE

CLM | Dec 4, 2019