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From agency highlights to advertising insights, our blog is designed to keep you posted on what’s happening around here, and spark ideas to help you reach the next level in your marketing, business, and brain. This is where lightbulbs go off.

What’s Brewing Around CLM

What’s Brewing Around CLM

As we break out our cozy sweaters and share our favorite winter brews, here’s a fresh look at what’s been happening inside Boise’s original firehouse. In client news, we launched multiple campaigns, and even helped open a new D&B in Kuna to grand success. This includes new fall and winter TV spots and digital ads for Commercial Tire. The creative features driving tips fit for the cold-weather season in the eye-catching, world-building stop motion animation style we introduced earlier this year. We even decked Santa out with a new ride …READ MORE

CLM | Dec 4, 2019


10 Ways to Rise up from out of Nowhere

10 Ways to Rise up from out of Nowhere

Daren Nordhagen, co-founder of Foundant Technologies, is from the middle of nowhere. Well, a small suburb of the middle of nowhere, a designation once mathematically granted to Glasgow, Montana by the Washington Post. On November 14th, Daren demonstrated the power of coming from out of nowhere during Dog Eat Hog IV, our quarterly speaker series that dishes up tips from dogged challengers that are crushing market hogs. His Bozeman-based philanthropic software company, Foundant, is now the market leader in the grants management market. How did they get there? Daren offered …READ MORE

CLM | Nov 21, 2019


5 Breakthrough Tips from Cradlepoint’s CMO

5 Breakthrough Tips from Cradlepoint’s CMO

From humble origins in Idaho, Cradlepoint is now the global leader in cloud-based 4G LTE network solutions. So how did they get there? At our last Dog Eat Hog—part III in the CLM speaker series on how to compete and win—Todd Krautkremer, the Chief Marketing Officer at Cradlepoint, took us behind the scenes and let us in on the strategies that took them to the top. Tip #1: Find your wave of disruption, and seize it. Originally a device sold at Best Buy that attached to your cellphone’s cradle, Todd …READ MORE

CLM | Sep 30, 2019


Surviving the Apocalypse with D&B Supply

Surviving the Apocalypse with D&B Supply

Over the past 60 years, a lot has changed in the west. And one of our clients, D&B Supply, should know. Established in 1959, D&B Supply is celebrating their 60th anniversary this year. What started as a tire shop for farmers in Caldwell, Idaho has grown to 15 locations in southwest Idaho and eastern Oregon that offer just about everything you could ever imagine needing on any given day. In fact, there’s a saying at D&B Supply that, as I understand it, originally came from overhearing a couple customers talking …READ MORE

Mike Gerhardt | Sep 5, 2019


Flying High by Winning at The Rockies

Flying High by Winning at The Rockies

The Rockies—Idaho’s annual advertising awards ceremony—always make you want to crank up that DJ Khaled song. “All I do is win, win, win.” (Repeat “win” 8 times, in CLM’s case.) Put your hands in the air, and call us the jet set. This year, we were flying high at a 1960’s airline travel-themed party pulled straight out of the stewardess-y parts of Mad Men. Backed by a legit private jet in the Jackson Jet Center, we won five silver awards and three citations for our work over the past year. …READ MORE

Jessica Holmes | May 10, 2019


Oblique Strategies for Idea Creation

Oblique Strategies for Idea Creation

What do you do when you’re in the midst of creating something or trying to build something new and the ideation process stops or abruptly stalls out? Suddenly your brilliant idea doesn’t have the freshness that you originally planned, or everything about the idea seems flat and similar to what somebody else already did. “Panic!” “Copy someone else!” “Start completely over!” These typical reactions aren’t always the best ways out of this situation. One of my favorite creatives, musician Brian Eno, and his art school painter friend Peter Schmidt, created …READ MORE

CLM | May 3, 2019