Like It's Hot
From agency highlights to advertising insights, our blog is designed to keep you posted on what’s happening around here, and spark ideas to help you reach the next level in your marketing, business, and brain. This is where lightbulbs go off.
Part of the thrill of working in this business is seeing your clients recognized for their business growth, community involvement, customer service or other milestones. While we’ve watched Idaho Central Credit Union receive a handful of such awards in the past, it’s different when the recognition comes from your own employees. Last week, during a ceremony at Boise State University’s Stueckle Sky Center, Idaho Central was honored to hear their name called when the annual Best Place to Work in Idaho awards were announced. Luckily, we were on hand to …READ MORE
CLM | May 4, 2012
Watch what happens when you combine an old commercial prop, an easily-frightened coworker, and a group of devious CLM-ers on a mission. It’s CLM mischief at its best on a Friday afternoon.
CLM | Apr 27, 2012
One of the great pleasures of working in a dynamic, fast-paced industry like this is meeting and welcoming new talent to our team. A few weeks ago, we put out an APB for a new Art Director. After sorting through a plethora of highly-skilled, highly-qualified candidates, Brian Evancic rose to the top of the pile. We offered the position to him, he accepted and, particularly after seeing some of his initial work, we’re grateful to have him in the building. After growing up on the east coast, Brian Evancic relocated …READ MORE
CLM | Mar 9, 2012
Here at CLM, we like to keep in close contact with our clients. A couple months back, we had the pleasure of teaming up with Koenig winery and distillery to help them create a new website. Last Saturday I got the itch, jumped in the car, and made the quick drive to Marsing to check up on our friends. Recently releasing their second vintage of Sangiovese and being one of the few wineries in Idaho using Petit Verdot, Koenig is breaking boundaries. Being in the “wine drinking” world for some …READ MORE
CLM | Feb 24, 2012
A comfy spot on the couch, a big screen, and a cold drink is a sure-fire mix for a decent Super Bowl party. Or, with $1,709 (on average) and a little bit of luck, you can get a seat in the stadium. And for a whopping $3.5 million, you can buy skepticism, praise, or a whole lot of, “What were they thinking?” (in the form of a 30-second spot in Super Bowl XLVI). So why do advertisers choose to make this gamble year after year? ROI, consumer expectation, and brand …READ MORE
CLM | Feb 10, 2012
Be prepared. It’s the well-known motto of the Boy Scouts of America. And boy would they be proud of the CLM crew and our preparation for CLM’s annual holiday celebration for friends and clients at the Boise Botanical Gardens’ Garden aGlow light display. We decided this year not to have the event catered or staffed by anyone outside our employees. After all, we reasoned, how else can we better express our gratitude to clients and our best wishes for a happy holiday season than by rolling up our sleeves and …READ MORE
CLM | Dec 21, 2011