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From agency highlights to advertising insights, our blog is designed to keep you posted on what’s happening around here, and spark ideas to help you reach the next level in your marketing, business, and brain. This is where lightbulbs go off.

Valuable Training, Great Food, Windy City

Valuable Training, Great Food, Windy City

However long your career spans, it’s never a bad idea to learn new ways to do your job better. Or simply reminded of old ways. And if you can do that in a city like Chicago, then it’s even better. Last month, two of us CLM-ers [Morgan Lord and Jarred Blankenship] attended Second Wind’s Account Executive College in Chicago. The sixteen hours of intensive training gave us a chance to recharge and discover ways we can improve the client/agency relationship. The course taught us techniques to better communicate with our …READ MORE

CLM | Nov 15, 2011


CLM’s Grand Day Out

CLM’s Grand Day Out

Coffee. Go-karts. Beer. Bowling. I wouldn’t recommend trying it in reverse order. Odds are you wouldn’t make it to the coffee. A couple times a year at CLM we close up shop a day early for the weekend to spend some time together away from the office. Occasionally we spend the day far from the office, but we always spend the day doing something far from anything we’d do at the office. This fall, the day’s agenda was as described above. Actually, the original agenda involved a trip to a …READ MORE

CLM | Oct 31, 2011


Filling the Hole and Closing the Loop

Filling the Hole and Closing the Loop

Every advertising firm will tell you that a win for a client is a win for the firm. So it’s doubly satisfying when that win provides a benefit to the community. Recently, CLM was approached by Gardner Company, an Idaho-based development firm with multi-million dollar projects from Provo to the Treasure Valley. They were interested in creating some promotional materials for a yet-to-be-unveiled project at the site of the infamous “Boise Hole” at the corner of Eighth and Main streets. We, of course, jumped in headfirst. Over the course of …READ MORE

CLM | Sep 21, 2011


Michelle Obama and Western Idaho Fair

Michelle Obama and Western Idaho Fair

Okay, so it may be a little hammy to mention Western Idaho Fair and the First Lady in one line, but there is a valid tie-in. When Better Homes and Gardens released their August 2011 issue of their long-running magazine, featuring Michelle Obama on the cover (and the first celebrity to appear on a BHG cover since Cliff Robertson in 1963), we hardly expected to see a local client get a mention. Yet, near the back of the mag, under a short article on state fairs “worth checking out”, you’ll …READ MORE

CLM | Aug 3, 2011


Cotton Candy and Hot Dog Pilots

Cotton Candy and Hot Dog Pilots

For a few years, CLM has been proud to partner with Celebration of Flight in Caldwell to provide them with some marketing and advertising help. This year, we had the opportunity to view the annual airshow up-close. We offered free tickets to our clients and hosted a humble, pulled-pork-baked-beans-and-drinks shindig alongside the runway and took in the show from one of the best seats in the house. In addition to getting a little out-of-office face-time with some of our clients, it was also a blast seeing all the kids (some …READ MORE

CLM | Jul 20, 2011


The Smell of Chili Cheese Fries in the Morning

The Smell of Chili Cheese Fries in the Morning

We’re only two-and-a-half short, summer months away from the 2011 Western Idaho Fair and the anticipation around the old firehouse is palpable. (Though more than a few of us failed to follow the “rides before elephant ear, you’re in the clear” pointer last year). And while we’re eagerly awaiting the siren song of screaming carnival riders and the seductive scent of pretzels, pulled pork, and Pronto Pups, we’re even more excited about the rollout of our 2011 fair campaign. In addition to a lot of other goodies, we’ve got a …READ MORE

CLM | Jun 1, 2011