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From agency highlights to advertising insights, our blog is designed to keep you posted on what’s happening around here, and spark ideas to help you reach the next level in your marketing, business, and brain. This is where lightbulbs go off.

For Those About to Rock

For Those About to Rock

It may not be the Oscars but the Idaho ad industry likes to pat itself on the back at least once a year and the annual Rockies is their time to do just that.  Put on by the Boise Advertising Federation, and a rotating cast of organizers, the Rockies are generally a good excuse to create ridiculous presenter skits, rub elbows with local adverati, and maybe have one gin & tonic too many. And while it’s important to take any award with a grain of salt, it’s also nice to …READ MORE

CLM | May 9, 2011


Oil Changes and AdWords

Oil Changes and AdWords

When Jiffy Lube’s Boise DMA Co-op recently issued a call for a marketing partner, we were excited by the prospect of working alongside a national business known for their quality and service. (It also reminded more than one of us that we were due for an oil change). We put together a comprehensive marketing proposal, threw our hat in the ring, and were overjoyed when we were offered the invitation to become their agency of record. Now the fun begins…

CLM | May 6, 2011


A Cause Greater Than Ourselves

A Cause Greater Than Ourselves

As the national YMCA began rolling out their new logo and accompanying “Greater Than” branding, the Boise Y approached CLM about creating a companion video piece showcasing the history of the Y in Idaho (while also presenting the evolution of the logo). We happily agreed, fired up Final Cut, and got to work. Sorting through the stacks upon stacks of old photos – including many that dated back to the early 1900’s – would have been a chore if it hadn’t been so much fun. From photos of some of …READ MORE

CLM | Mar 1, 2011


Client News, Fresh From the Oven

Client News, Fresh From the Oven

While it’s always gratifying to receive accolades in the form of industry awards or congratulations on a job well done, it’s even more satisfying to gain new business as a result of that work. For over fifteen years, we’ve been proud to call Pizza Hut a client. Quarter by quarter, dollar by dollar, spot buy by spot buy, we’ve aided the well-known chain throughout markets in the Northwest with media planning and buying and happily witnessed their growth over the years. So you can imagine our delight when we were …READ MORE

CLM | Jan 24, 2011


Behind the Bright Lights

Behind the Bright Lights

We recently worked with Idaho Central Credit Union to incorporate some TV into their “Expect More” campaign. Going from concepts to scripts to illustrations to storyboards to headshots to videographers, we finally got into the studio and started shooting. It’s sometimes amazing not only to see what goes on behind-the-scenes in a commercial shoot but to step back and take a moment to think about a raw idea coming to fruition. We’re happy with the results and we hope you enjoy them too. Here are a few pictures from the …READ MORE

CLM | Jan 18, 2011