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From agency highlights to advertising insights, our blog is designed to keep you posted on what’s happening around here, and spark ideas to help you reach the next level in your marketing, business, and brain. This is where lightbulbs go off.

Cotton Candy and Hot Dog Pilots

Cotton Candy and Hot Dog Pilots

For a few years, CLM has been proud to partner with Celebration of Flight in Caldwell to provide them with some marketing and advertising help. This year, we had the opportunity to view the annual airshow up-close. We offered free tickets to our clients and hosted a humble, pulled-pork-baked-beans-and-drinks shindig alongside the runway and took in the show from one of the best seats in the house. In addition to getting a little out-of-office face-time with some of our clients, it was also a blast seeing all the kids (some …READ MORE

CLM | Jul 20, 2011


The Smell of Chili Cheese Fries in the Morning

The Smell of Chili Cheese Fries in the Morning

We’re only two-and-a-half short, summer months away from the 2011 Western Idaho Fair and the anticipation around the old firehouse is palpable. (Though more than a few of us failed to follow the “rides before elephant ear, you’re in the clear” pointer last year). And while we’re eagerly awaiting the siren song of screaming carnival riders and the seductive scent of pretzels, pulled pork, and Pronto Pups, we’re even more excited about the rollout of our 2011 fair campaign. In addition to a lot of other goodies, we’ve got a …READ MORE

CLM | Jun 1, 2011


For Those About to Rock

For Those About to Rock

It may not be the Oscars but the Idaho ad industry likes to pat itself on the back at least once a year and the annual Rockies is their time to do just that.  Put on by the Boise Advertising Federation, and a rotating cast of organizers, the Rockies are generally a good excuse to create ridiculous presenter skits, rub elbows with local adverati, and maybe have one gin & tonic too many. And while it’s important to take any award with a grain of salt, it’s also nice to …READ MORE

CLM | May 9, 2011


Oil Changes and AdWords

Oil Changes and AdWords

When Jiffy Lube’s Boise DMA Co-op recently issued a call for a marketing partner, we were excited by the prospect of working alongside a national business known for their quality and service. (It also reminded more than one of us that we were due for an oil change). We put together a comprehensive marketing proposal, threw our hat in the ring, and were overjoyed when we were offered the invitation to become their agency of record. Now the fun begins…

CLM | May 6, 2011


A Cause Greater Than Ourselves

A Cause Greater Than Ourselves

As the national YMCA began rolling out their new logo and accompanying “Greater Than” branding, the Boise Y approached CLM about creating a companion video piece showcasing the history of the Y in Idaho (while also presenting the evolution of the logo). We happily agreed, fired up Final Cut, and got to work. Sorting through the stacks upon stacks of old photos – including many that dated back to the early 1900’s – would have been a chore if it hadn’t been so much fun. From photos of some of …READ MORE

CLM | Mar 1, 2011


Client News, Fresh From the Oven

Client News, Fresh From the Oven

While it’s always gratifying to receive accolades in the form of industry awards or congratulations on a job well done, it’s even more satisfying to gain new business as a result of that work. For over fifteen years, we’ve been proud to call Pizza Hut a client. Quarter by quarter, dollar by dollar, spot buy by spot buy, we’ve aided the well-known chain throughout markets in the Northwest with media planning and buying and happily witnessed their growth over the years. So you can imagine our delight when we were …READ MORE

CLM | Jan 24, 2011