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Pioneer Federal Credit Union Names CLM Agency of Record

Major credit union drafts new team to lead marketing and advertising initiatives

Pioneer Federal Credit Union has appointed CLM Marketing and Advertising as its new agency of record to lead its marketing efforts. CLM will be the credit union’s full-service marketing partner, providing strategic advice as well as creative and media buying services.

Pioneer Federal Credit Union is Idaho’s fifth largest credit union by total assets and has opened three new locations in Idaho through membership growth and strategic acquisitions over the past decade. It is well-situated to grow as more and more people look to move their money to local, community-based financial institutions that value their customers.

“In CLM, we found a similar culture to what we strive to deliver for our employees and members, one of teamwork, compassion, and humility,” said Elizabeth Thomas, Pioneer Federal’s VP of Marketing and Development. “We look forward to partnering with them on expanding the presence of Pioneer in Idaho…and helping more Idahoans move their money forward.”

“We’re really impressed with the Pioneer team’s commitment, savvy, and passion for their work,” said Brad Surkamer, CLM President. “This is an exciting opportunity for us to grow together and do great things.”

CLM | Oct 31, 2017