The Smell of Chili Cheese Fries in the Morning

We’re only two-and-a-half short, summer months away from the 2011 Western Idaho Fair and the anticipation around the old firehouse is palpable. (Though more than a few of us failed to follow the “rides before elephant ear, you’re in the clear” pointer last year). And while we’re eagerly awaiting the siren song of screaming carnival riders and the seductive scent of pretzels, pulled pork, and Pronto Pups, we’re even more excited about the rollout of our 2011 fair campaign. In addition to a lot of other goodies, we’ve got a few more animated television spots we’re (nearly) ready to premiere.

CLM | Jun 1, 2011