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What's the
Bright Idea?

Let us illuminate you. In our Dog Eat Hog challenger article series, we shed light on paradigm-shifting innovations and actions from long-shot brands and out-of-nowhere idea-makers. Mind, prepare to be blown.

Challenge your thoughts

How Ad Counterculture Took Off in the Firehouse

In the 50s and 60s, while Mad Men dominated the east coast, Howard Luck Gossage, perhaps a lesser-known ad god in the pantheon of the greats (but no less talented or influential), forged a new pathway in the West. He became known as the Socrates of San Francisco for his thoughtful and empathic approach to advertising.   “People don’t read, they read what interests them, and sometimes it’s an ad.”   At the time, San Francisco was a new gold rush of ideas. It was ground zero for counterculture. Boundaries …READ MORE

Jun 24, 2021


electric age

Marshall McLuhan: Electric Age Prophet in a Post-Gutenberg Galaxy

  “He was a pyromaniac of the imagination, starting prairie fires over our intellectual landscape.” — Patrick Wilson, Knowledge Organization Theorist   The late 1960s saw mass media coming into its own. Radio waves had been transmitting for decades. Film had become an established entertainment source. Television had grown well beyond its gawky, teenager phase. And the basis of computing was beginning to catch hold in massive cold rooms filled with refrigerator-sized tape drives and punch-card machines. A Canadian English professor named Marshall McLuhan, dubbed this era “The Electric Age.” …READ MORE

Jan 27, 2021


Rosetta Tharpe

Before There Was Rock and Roll, There Was Sister Rosetta Tharpe

Imagine an alternate universe without the frenetic fretwork of the late Eddie Van Halen, without Eric Clapton, Jimi Hendrix or Jimmy Page. How about a world without the King of Rock and Roll replete with his unruly pelvis and whiplash grin? Sure, other musical greats like Bo Didley and Muddy Waters played a part in the sound we now call rock and roll, but it was a black woman born Rosetta Nubin, later known as Sister Rosetta Tharpe, who now holds the undisputed title of The Godmother of Rock and …READ MORE

Nov 18, 2020


Staying Indie

Star Wars and Staying Indy—From a Certain Point of View

The release of Star Wars Episode IX – The Rise of Skywalker in late 2019 marked the end of an era. That first film in 1977 was a panacea for the times, and the pioneering innovations in special effects and CGI spawned spinoff companies that changed the aesthetic of science fiction films for generations. We owe it all to the man with the vision and determination to make his “galaxy far, far away” a reality for us all, George Lucas. Before shifting gears to filmmaking, he spent his teenage years …READ MORE

Jun 25, 2020


The Quest for Fire and Food for Thought

The Quest for Fire and Food for Thought

Some modern-day diet trends might have you believe that early man sustained itself on an endless buffet of fire-roasted animal flesh. In reality, our nomadic forbears were more likely omnivores of the opportunistic type than they were mammoth-herding ranchers. They hunted. They gathered. They ate whatever they could find—the majority of which was lacking any redeeming nutritional value, and scientifically speaking, barf-tastic (look it up). Scientists hypothesize that it was our human ancestors’ culinary exploration that sparked the progress of early civilization and the evolution of man. Possibly the most …READ MORE

Mar 19, 2020


B-Team Superheros

How B-Team Superheroes Saved the Box Office Day

For more than a decade, the holidays and summer have been the season of the superhero with Disney’s Marvel Cinematic Universe consistently knocking it out of the galaxy. Before we arrived at this new golden age of superhero films, there was an endless run of really lame films and TV shows. If you’ve seen the re-runs or actually suffered through the Incredible Hulk or Spiderman of the 70s, you can appreciate how technology has transformed an army of Supers, Amazings, Incredibles and assorted superlative prefixes into convincingly realistic characters. It …READ MORE

Jan 8, 2020


Man on motorcycle in shop

How to Ride Ahead of the Pack (Without Selling Your Soul)

In January 2019, Harley-Davidson marked an infamous anniversary, that of its 1969 sale to “leisure time and industrial products” giant AMF. Six months after the sale, on July 1969, “Easy Rider” debuted in movie theaters. The timing could not have been better for the H-D brand. The true stars of the counterculture classic are motorcycles – Harleys, specifically – and “Easy Rider” cemented the motorcycle’s place in popular culture as a symbol of escape, liberation and freedom. There was only one problem: AMF spent the next decade ruining the Harley. …READ MORE

Oct 24, 2019


recording studio console

Smells Like Analog Spirit

“In this age of technology where you can simulate or manipulate anything, how do we retain that human element?” – Dave Grohl in “Sound City” There’s no understating Kurt Cobain’s role in the musical paradigm shift that Nirvana initiated with “Smells Like Teen Spirit,” but sonically speaking, it’s Dave Grohl’s monstrous four-beat drum intro that kickstarted the revolution. Drums play a starring role in the legend of Sound City, the famed studio where “Nevermind” and more than a hundred other gold- and platinum-selling albums were recorded. In Grohl’s “Sound City” …READ MORE

Sep 30, 2019


child receiving medical care

Wash. Rinse. Save Lives. Repeat.

Lifehacks, they’re definitely a thing in our culture. But the word seems to have lost a bit of its luster through overuse. The minutiae of everyday life appear to have become one big lifehack leaving a truly awe-inspiring life hack to become a footnote in a sea of shoelace hacks and moustache hacks. Not to discount the overwhelming sense of enlightenment upon unlocking the secret of how to fold a fitted sheet (earth-shattering stuff), but there are some life hacks that transcend convenience. They are simple, clever, elegant even, solutions …READ MORE

Aug 13, 2019