Even successful websites need to be updated to stay fresh and current. So at the beginning of the summer, we met with long-time client Intermountain Hospital to discuss how we could improve and contemporize their website for better results. Their newly launched site now features a modern look, offers new functionality, and gives visitors a mobile-friendly browsing experience.
There are three main characteristics to the new site. First, the redesigned home page features an image carousel that scrolls through their services. Users can hover over an image to quickly view more information, or click on it to dive deeper into each program track.
Next, new program pages feature easy-to-use submenus so visitors can quickly get all the information about each services Intermountain Hospital provides to its patients. Finally, we focused on updating the content and optimizing copy to improve search results, all in an effort to drive more relevant users directly to the information they need.
The new design went live just in time for their 35th anniversary celebration. Congratulations to Intermountain Hospital on their many years of service to the community. And thanks for allowing us to be your creative partner!
Nicolette Laursen | Nov 4, 2015