Brandfishing

Flying High by Winning at The Rockies

By resident air hostess for the duration of this flight Jessica Holmes

The Rockies—Idaho’s annual advertising awards ceremony—always make you want to crank up that DJ Khaled song. “All I do is win, win, win.” (Repeat “win” 8 times, in CLM’s case.)

Put your hands in the air, and call us the jet set. This year, we were flying high at a 1960’s airline travel-themed party pulled straight out of the stewardess-y parts of Mad Men. Backed by a legit private jet in the Jackson Jet Center, we won five silver awards and three citations for our work over the past year.

Here’s a rundown of our award winners:

Our tongue-in-cheek Western Idaho Fair campaign won three silvers: one for the animated TV spot, one for the full radio campaign, and one for our social media initiatives. This engaging illustrated campaign took eight Fair characters we invented (think: a thrill-ride-seeking chicken named Ferris Fowler, a drama-loving llama named Shana Llama Ding-Dong, and a just-moved-here-from-California bull named Bo Vine) and matched them on a meet-up app. Fun and chats ensued. We also picked up a citation for the character trading cards we passed around at the Fair.

We won a silver for a photo collage for the Intermountain Hospital. I loved driving by this billboard when out on the town. I found it enchanting—the way the dreamed-for life came through in vivid color in the black-and-white face of someone suffering from addiction. It’s simple and beautiful. And a total winner, obvi.

An eye-catching D&B brand book won a silver too.

Our new website for Big Creek Lodge snagged a citation. We developed a new logo, and did all the writing and programming for this backcountry luxe destination.

And last but not lame, our “extra sauce” videos for Pioneer Federal Credit Union received a citation too. I loved writing and producing these videos, which we filmed quick as a wink in some stolen moments of our commercial shoots. When you get to reference The Notorious B.I.G. in a script for a bank, you know you’re in the right career field.

Judging by our work so far, we’re in it to win it in 2019 too.

0
0
0
s2smodern