It all started—but really felt like it all ended—with a devastating fire. In 2008, a historic back country hotel that stood on the edge of the Frank Church-River of No Return Wilderness burned to the ground. Built in 1934, it welcomed generations of miners, ranchers, small aircraft pilots, recreationists, and families to the beauty of Big Creek and the awe-inspiring Idaho wilderness. Then, just like that, it was gone. It would’ve been a distant memory now, if not for the Idaho Aviation Foundation. In partnership with the Payette National Forest, they embarked on a years-long campaign to rebuild Big Creek Lodge.
Years ago, at the start of that initiative, the IAF teamed up with CLM to design a donation-focused website and logo to launch their fundraising efforts. Years later, with the lodge fully constructed, we rebuilt the logo and website too, in order to introduce this magical place to the public.
The refreshed logo is inspired by the hand-painted lettering on a sign—framed by a pair of antlers—on a historic tack shed at Big Creek. It also reflects the importance of Goat Mountain and small plane aviation to the area.
The new website is really something to behold. With a homepage video, beautiful responsive design, and a natural flow with copy and elements that fade in when scrolling, it’s an awe-inspiring journey.
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Big Creek Lodge launched to a wildness and aviation loving public two years ago, and it feels like the heart of the place is back in action. But it took a big virtual boost to get there. Now, the sky’s the limit.