Building Trust

THE SETUP

Confident car buying happens locally. But how do you take a local brand, communicate its amazing benefits, and still have the quality to match its national brand counterpart without losing that community feel? You turn up the temperature in the oven and crank out beautiful cinematography of that brand utilizing iconic local hotspots.

Connecting the consumer to the local level, CLM and Corwin Ford worked together to exemplify the stress-free car buying experience that puts the customer first. By creating this local aesthetic, we are speaking to Corwin’s various audiences through shared experiences. Experiences that bind a community together — creating trust. And trust is really what the car buying experience is all about.