Redefining Influencer Marketing: Hyper-Local Audience Authority Over Viral Flashiness
In today’s digital world, influencer marketing reigns supreme. But with countless brands vying for the attention of mega-influencers with millions of followers, local businesses often find themselves priced out or left behind. Enter the realm of hyper-local influencers: individuals with significant influence within a specific geographical area, often overlooked by traditional influencer marketing strategies. But […]
Creativity in Captivity: Tips for Staying Sharp While Staying at Home
It’s no secret that the era of COVID-19 has been rough on content creators. Gigs are way down. Patrons and clients are tightening their belts, making it hard to find work. Plus, the mental and emotional impact of social isolation in the midst of a devastating pandemic is enough to weigh down even the most […]
4 Necessary Elements of Content Marketing
When we think of digital marketing, there are numerous tactics, strategies, and applications that businesses of all sizes can employ to become more successful. The bare minimum digital marketing actions include having a website or a Facebook page. But since the digital industry has evolved, the bare minimum is no longer a viable way for […]
