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From agency highlights to advertising insights, our blog is designed to keep you posted on what’s happening around here, and spark ideas to help you reach the next level in your marketing, business, and brain. This is where lightbulbs go off.
3 Disruption-Time Trends That Became Future Facts
In March of 2020, as the pandemic was just beginning, my banker recommended a book to me: The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage by Daniel Burrus. I read, highlighted, and took notes in the columns of this incredibly timely information. We were entering a time that felt like it would be one of the most disruptive in history. The novel coronavirus would change behaviors in ways that would impact businesses far into the future. I knew it would be critical for the future success of …READ MORE
Brad Surkamer | Oct 28, 2021
As the Wheel Turns: 4 Key Insights from a Serial Entrepreneur with Consistent Success
To begin the 2021 Fall edition of Dog Eat Hog, Geoff Surkamer reminisced about his first job out of college with a startup company and how his boss and founder of the company, Scott Wald, impressed upon him the values of running a successful business. Geoff’s job was as a salesman for Scott’s burgeoning software distribution business that would eventually become the largest distributor of Microsoft products in the world, but in its early days, the company needed everyone to be scrappy and curious. Geoff remarked on how Scott’s leadership …READ MORE
CLM | Oct 15, 2021
3 Tips to Break the News from BoiseDev’s Don Day
Of the 14 commercial news outlets serving this city and valley, BoiseDev is the only one that’s locally owned. Dedicated to growth, business, and general local news, BoiseDev is the brainchild of Don Day, a Stanford University John S. Knight Fellow who’s now often first to get the behind-the-scenes scoop on breaking local news. He didn’t aim to build a challenger brand. He did however see a gap in on-the-ground, local coverage that matters to this community. That launched him on a journey. At our Dog Eat Hog: Unleashed virtual …READ MORE
CLM | Jun 18, 2021
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CLM | May 24, 2021
Creativity in Captivity: Tips for Staying Sharp While Staying at Home
It’s no secret that the era of COVID-19 has been rough on content creators. Gigs are way down. Patrons and clients are tightening their belts, making it hard to find work. Plus, the mental and emotional impact of social isolation in the midst of a devastating pandemic is enough to weigh down even the most prolific of artists, designers and musicians. Nonetheless, this is an opportunity to progress creatively and sharpen your skills, so when things return to normal, you can come out swinging. Here are a few tips I …READ MORE
Brent Ruddy | Mar 29, 2021
4 Tips to Innovate and Grow – BIG
“You’re three times more likely to make an NFL roster than to go from zero to a billion in value,” Chris Elmore, AvidXchange & startup evangelist, noted at Dog Eat Hog: Unleashed, the first virtual event in CLM’s speaker series from challenger brands who crush it. “And about 50% of these zero-to-a-billions are located in Silicon Valley.” Statistical anomalies like AvidXchange—based out of Charlotte, NC, and now with offices in seven cities—define a challenger brand. Being a challenger brand isn’t just about standing out among market leaders and niche boutiques. …READ MORE
CLM | Nov 18, 2020