Lost in Translation: Why Clear Communication Matters (and How to Get It Right)

The Case of the Missing Daycare Pickup Let’s rewind to yesterday morning. I’m sipping my coffee, scrolling through emails, and the kids happily giggling through their cartoons. Then, like a rogue plot twist in a sitcom, my husband strolled in, nonchalantly dropping a seemingly harmless bomb: ‘I have that meeting out of town today, I’ll […]

Finding the Why in Marketing

Maybe it’s my maternity leave quickly approaching that’s setting my mind on thoughts about what’s important and the reasons why I do what I do. Or maybe it’s the months I’ve been spending in the trenches with some of our clients thinking through tough strategic decisions ranging anywhere from messaging, to audiences, to internal operations. […]

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