Purr-suasive Marketing: What Owning a Cat Can Teach You About Smarter Marketing
At CLM, we’re all about finding inspiration in the world around us – even in unexpected places. Admittedly, my cats were the last place I would have thought I’d find a connection to the marketing world. However, a recent thought experiment brought me to the firm conclusion that cats offer some surprisingly poignant lessons for […]
20 Years at CLM: A Case for Stickiness in an Era of Job Hopping
A lot happens over twenty years. Twenty years ago this past spring saw my baby-face packing up the car and heading out West watching my Midwest home shrink in the rearview mirror while a new horizon unfolded ahead of me. A new adventure toward a dot on a map labeled “Boise” with no job on […]
