3 Tips to Break the News from BoiseDev’s Don Day
Of the 14 commercial news outlets serving this city and valley, BoiseDev is the only one that’s locally owned. Dedicated to growth, business, and general local news, BoiseDev is the brainchild of Don Day, a Stanford University John S. Knight Fellow who’s now often first to get the behind-the-scenes scoop on breaking local news.
He didn’t aim to build a challenger brand. He did however see a gap in on-the-ground, local coverage that matters to this community. That launched him on a journey. At our Dog Eat Hog: Unleashed virtual event on June 9th, Don dished out three tips he learned along the way.
#1: Find the gaps.
BoiseDev took note that the slew of new projects around town weren’t getting covered. The site started as a collection of short items on development news in Boise. It quickly took off from there.
#2: Intense focus on customers & experience.
“We put readers first.” That simple line sums up the way BoiseDev operates. It’s led to unique relationships and approaches to deepen connections and coverage.
#3: Tell your story.
BoiseDev is transparent and vocal on their background and approach. They own their story, too. This helps continually define the brand and cement why BoiseDev is different.
FOR THE FULL SCOOP, SEE DON’S DOG EAT HOG:
Dog Eat Hog – Tips for Challengers Who Crush It will be back this fall for more insight, no matter what, no matter where.
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CLM | Jun 18, 2021