Social Media Marketing World takes place every year in beautiful San Diego, California. Started by Michael Stelzner, the CEO and founder of Social Media Examiner, as the worldwide hub for thought leadership concerning the future of social media marketing. I’ve had the privilege of attending for the past two years and would like to share one of my greatest takeaways from this year’s conference.
Andrew and Pete are two content creator specialists for small businesses, YouTubers, authors, and podcasters. During their keynote presentation, they shared the building blocks of content marketing that most social media marketers overlook:
“Posting SOMETHING is NOT better than posting NOTHING
And posting NOTHING is better than SOMETHING
But if we post NOTHING we won’t get ANYTHING
So there must be SOMETHING that is better
Than posting both SOMETHING and NOTHING
Which is to do just ONE thing remarkably well
Based on REACTION SPIKES
PULLING THE PLUG on everything else based on data
And doing it consistently because you FOUND THE FUN”
During their discussion of the importance of doing just one thing remarkably well, they brought up the 90/10 rule. The 90/10 rule is to spend 90% of your time focusing on ONE thing you do remarkably well, and 10% developing other channels to support your efforts. For example: If your content lends itself well to video, spend 90% of your time, efforts and budget developing a robust video content program on YouTube and 10% of your time strategically utilizing other channels to spread the word. This framework gives every content creator the opportunity to audit their efforts and make the necessary changes to efficiently and effectively share their content.
This is just a sliver of the takeaways from Social Media Marketing World, so keep an eye out for more social tips and tricks!