The Four BEs of Business Development

In the fast-paced world of sales and marketing, the pursuit of an effective development process is never-ending. My journey began at Hewlett Packard and Extended Systems, where I first built a sales development strategy that I have used ever since. The process is ever evolving and adapting, and I have continued to use it in […]

Real-World Insight: 19 Disruptive Trends From COVID-19

19 coronavirus trends

I spent the first week of March in New York City at Adweek’s Challenger Brands summit, held right across the street from the World Trade Center. Before I left, my wife encouraged me not to go. The novel coronavirus had landed in the US by then, and the news was growing more alarming. But there […]

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