We recently returned from the National Association of State & Provincial Lottery Conference (NASPL) in Kansas City with the Idaho Lottery team and have some exciting news to share! This year, Idaho Lottery and CLM took home 1st place in the “TV/Video Produced under $25,000” category with our :30 Frogger video spot. This was a team effort with CLM concepting and scripting the spot and it was produced by our talented production partners at Co/op. The video was shot overnight at one of Idaho Lottery’s grocery partners. We’re thrilled to receive this recognition for our creative efforts on this fun and effective campaign.

Frogger has always been a top performer for the Idaho Lottery, so when tasked with creating a new concept for this version of the game, we aimed to generate buzz and excitement. We brought the Frogger experience to life with a humorous twist that captures the challenge of navigating obstacles, much like the classic game, but through a humanized experience.

As an Idaho Lottery agency partner for over a decade, we value the collaborative, innovative spirit of the relationship. We are thrilled with the award, but even more excited for contributing in a small way to Idaho Lottery’s growth and success over the years.