Skip to content

Going Places

Client: Pioneer Federal Credit Union

Fueled by: Strategy, Research, Media, Branding, Creative Campaign

icon match book


Even Pioneers need a guide. A trailblazing credit union established in Idaho in 1954, Pioneer came to CLM in 2017 to help evolve their brand and expand their reach. Steadfast in their vision and innovative in their banking approach, Pioneer’s legacy brand and public perception fell short of their modern, far-reaching point of view.

icon gas can


To start off, we got the lay of the land. We spent significant time gaining insight from their internal team, customers, and competitors. Think: Surveys. Focus groups. Input sessions. A brand and marketing audit. Portfolio and audience alignment exercises. Even competitive shopping and review. Leaving no stone unturned, this insight helped us sketch out a detailed map.

The Brand Journey

Then, our creative team ran with it. We developed a new brand evolution journey that included updates to Pioneer’s identity, positioning, style, and tone.

Scraping the old brand book, we collaborated with the client to nail down the look, feel, and voice of the new Pioneer brand. The new brand guidelines helped show everyone how to go places with Pioneer—with perspective, consistency, and a clear point of view.

Pioneer logo


“We go there”

In TV spots, on billboards, in digital ads, and everywhere else Pioneer went, one trailblazing phrase propelled everything: We Go There. It sums up the “going-the-distance” philosophy and technology Pioneer brings to its members.

we go there

icon fire


Pioneer has made big strides in their brand awareness and reach. We’ve set objectives and defined success metrics for reality checks on the road ahead. With the new brand running throughout all internal and external marketing, Pioneer is tracking growth on key goals. Reaching brand new destinations? That’s how we’re pioneering the way.

Brand Review

It’s never a bad idea to get an outside perspective on your brand. Show us your brand today, and we’ll offer insight on how to boost its power and get results. Your first-time Brand Review is no charge.

How’s your brand doing?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.