Digital Marketing in 2019
Entering a new year is always exciting. There must be something about new beginnings, resolutions, and a renewed sense of doing things that brings out the best in us. Speaking of new beginnings, a change in the year can also be a great opportunity to analyze how well different marketing tactics are performing. It can also be a great time to get a grasp on some of the new technologies that are emerging that advertisers can take advantage of.
2018 was a big year for digital marketing. We saw an increase in the number of ads on social media stories, influencers became a bigger deal, and we really took the time to listen to the micro-moments that comprise a consumer’s buying journey. So, what are some of the big trends to watch out for in 2019?
While some of the items below may not be new or cutting-edge, they do represent the future of the digital marketing landscape. Some are also trends from a few years ago that are now moving into the forefront of marketing strategies.
Without further ado, some big digital marketing trends in 2019 include:
It seems like almost every website you land on these days has some sort of chat function. There is a good reason for this. It works incredibly well in getting a user engaged with your website and company. It’s also is a huge time saver in terms of human resources and manpower allocation.
Using an advanced algorithm, chatbots are able to mimic human interaction and be the forward-facing communication tool for companies worldwide. How does this affect marketing goals for 2019? We can start with increased times spent on websites and overall engagement rates and end with users being able to get what they need from your website faster.
Video marketing is one of those tactics that made the list not because of how new it is, but how ubiquitous it has become and will continue to be in 2019. Not only are there a plethora of video formats to choose from, the storytelling ability via video creative is almost unmatched when compared to other forms of advertising.
Expect to see more video advertising on YouTube, connected TV and devices, social media stories, and everywhere else you can imagine.
Like video, content is another one of those tactics that just keeps showing up on trend lists. This isn’t without reason. Content is an engaging form of marketing that will only see an increase in 2019. Be it long form, informational, or just plain fun, content is there when a user wants it and out of the picture when they don’t.
Content is a form of inbound marketing that isn’t in someone’s face when they aren’t looking for it, making it an excellent tool to introduce a brand or certain knowledge on a topic. It’s also versatile in the sense that literally any company of any size can utilize it. Big advertising requires big budgets, but content marketing requires a keyboard and a website.
In the age of smartphones and devices throughout the home, voice search is becoming more and more prominent when looking at the way consumers are searching online. While the majority of searches still take place the old-fashioned way, voice search has been seeing huge boost over the years and will only continue to rise in 2019.
What does this mean for digital marketers? For starters, it’s important to realize that search queries, when they’re spoken, are a lot different than when typed via keyboard. Voice searches tend to have a more natural tone when compared to their typed counterparts. This means that companies may want to start considering how their meta descriptions read on their website. Do current meta descriptions align with how someone might voice search a product out loud? All of this needs to be taken into account as we enter a new era of search.
No matter how you feel about the upcoming year, we are undoubtedly going to be seeing some changes in the way consumers act and how digital marketing reacts to those changes. Get ready for a whole lot of fun in 2019!
CLM | Jan 11, 2019