
Adrian Rodriguez
Senior Marketing Strategist
Becki has a passion for people and results. With over two decades dedicated to developing marketing strategies, managing agency teams, and implementing impactful programs for a diverse range of B2C and B2B clients, Becki embodies a ‘yes we can’ attitude and a love for continuous learning. With a Mass Communications degree in Advertising and Public Relations from Idaho State University, Becki started in the agency world cultivating strong relationships with media partners and earning a certification from the National Media Buying Academy. Since joining CLM in 2006, Becki has grown from Media Director to President & Managing Director and has been a driving force in the strategy and development of every CLM customer. Through the years she has seamlessly planned and activated events- from 25-person workshops to 250,000+ person fairs- and has conducted countless research programs to inform client direction. As a lifelong learner, Becki consistently finds ways to expand her knowledge and contribute. She holds an executive certification from Northwestern Kellogg School of Business in Digital Marketing Transformation and serves as a board member for Make-a-Wish Idaho and Elevate Academy.
Hobbies: Traveling, baking, reading, singing/the arts, activities with friends/family, avid sports fan especially Notre Dame football.
Things I love: My Family. People. Laughter. Autumn. The First Snow. Travel. Numbers. The McCall Ranch. Chocolate. Iced Tea. Notre Dame Football. WWII Historical Fiction. Baking. Lilies. My Basque Heritage.
Best part of my job: Tough question. I have a lot of things. 1. Relationships with clients, partners, and colleagues. 2. Every day is different. 3. A white board and smart minds with a problem to solve.
We’re a collection of diverse individuals with one common goal: to create memorable, lasting, and impactful results.
Senior Marketing Strategist
Social Media Content Creator
President & Managing Director
Chairman
Marketing Automation Specialist
Senior Media Planner & Buyer
Controller
Senior Copywriter
Senior Media Buyer
Web Developer
Strategy Director
Graphic Designer
Digital Media Coordinator
Creative Director
Account Manager
Senior Account Manager
Director of Implementation
Digital Media Coordinator
Digital Designer
Accounting & IT Specialist
Graphic Designer & Video Editor
Events & Media Project Coordinator
Media Director
CLM MARKETING & ADVERTISING | 588 W. Idaho Street, Suite 200, Boise, Idaho 83702 | 208-342-2525
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