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From agency highlights to advertising insights, our blog is designed to keep you posted on what’s happening around here, and spark ideas to help you reach the next level in your marketing, business, and brain. This is where lightbulbs go off.

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How Women Are Providing Healing and Promoting Hope

women's history month

Happy March and Merry Women’s History Month! Since this year’s theme is “Women Providing Healing, Promoting Hope”, we wanted to shine a light on women who have been providing healing and promoting hope through health care and education while the world is still spinning on an uneven axis. In the last two years, healthcare and education have done multiple 360s to accommodate for constantly changing crises. The ability to weather these storms and come out on the other side, still dedicated to their profession, exemplifies a powerful ability to adapt …READ MORE

3 Disruption-Time Trends That Became Future Facts

Brad Surkamer's self published handbook "19 Disruptive Trends"

In March of 2020, as the pandemic was just beginning, my banker recommended a book to me: The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage by Daniel Burrus. I read, highlighted, and took notes in the columns of this incredibly timely information. We were entering a time that felt like it would be one of the most disruptive in history. The novel coronavirus would change behaviors in ways that would impact businesses far into the future. I knew it would be critical for the future success of …READ MORE

As the Wheel Turns: 4 Key Insights from a Serial Entrepreneur with Consistent Success

Dog Eat Hog 9

To begin the 2021 Fall edition of Dog Eat Hog, Geoff Surkamer reminisced about his first job out of college with a startup company and how his boss and founder of the company, Scott Wald, impressed upon him the values of running a successful business. Geoff’s job was as a salesman for Scott’s burgeoning software distribution business that would eventually become the largest distributor of Microsoft products in the world, but in its early days, the company needed everyone to be scrappy and curious. Geoff remarked on how Scott’s leadership …READ MORE

3 Tips to Break the News from BoiseDev’s Don Day

Don Day of BoiseDev

Of the 14 commercial news outlets serving this city and valley, BoiseDev is the only one that’s locally owned. Dedicated to growth, business, and general local news, BoiseDev is the brainchild of Don Day, a Stanford University John S. Knight Fellow who’s now often first to get the behind-the-scenes scoop on breaking local news. He didn’t aim to build a challenger brand. He did however see a gap in on-the-ground, local coverage that matters to this community. That launched him on a journey. At our Dog Eat Hog: Unleashed virtual …READ MORE

Creativity in Captivity: Tips for Staying Sharp While Staying at Home

Brent music during COVID

It’s no secret that the era of COVID-19 has been rough on content creators. Gigs are way down. Patrons and clients are tightening their belts, making it hard to find work. Plus, the mental and emotional impact of social isolation in the midst of a devastating pandemic is enough to weigh down even the most prolific of artists, designers and musicians. Nonetheless, this is an opportunity to progress creatively and sharpen your skills, so when things return to normal, you can come out swinging. Here are a few tips I …READ MORE